Partner with a Championship Tradition.
Partnering with the Waterloo Siskins is more than a marketing investment; it is a commitment to a local legacy that has defined community spirit since 1934. As one of Canada’s most storied Junior franchises with a record 12 Sutherland Cups, the Siskins offer local businesses a unique platform to align their brand with excellence, resilience, and youth development. By becoming a sponsor, you gain high-frequency visibility among a dedicated, multigenerational fan base at the Waterloo Memorial Recreation Complex, while directly supporting the dreams of young athletes striving for the next level. In a city that deeply values its roots, your partnership signals a shared investment in the vibrant future of Waterloo, turning game-day excitement into lasting local loyalty.
Why Local Businesses Should Partner.
-
Deep Community Roots: Align with a historic “Original 1934” brand that recently returned to its iconic Waterloo name to strengthen local bonds.
-
High Visibility: Reach over 800,000 annual visitors at the Waterloo Memorial Recreation Complex through rink boards, digital ads, and game-day programs.
- Viral Community Support: Join the conversation where our fans live. With over 315,000 monthly impressions, your business becomes a central part of the Siskins’ digital story, from game-day highlights to behind-the-scenes content.
-
Direct Impact: As a not-for-profit, the Siskins rely on sponsors to fund essential operations, from player development to community volunteerism.
-
Targeted Engagement: Connect with families and hockey enthusiasts through community events, “Three Stars” sponsorships, and special event game nights like Pink in the Rink.
